The Inception

“Life By Music” started as a motto – something we’d say as we chased our dreams of becoming professional recording artists. As we achieved those dreams, we quickly realized we wanted to do more with our music than just ‘be in the music industry.’

We knew sharing our passion with those in need was the only way to survive the bumpy ride of the music industry. We wanted our art to do some good for humanity, so we devised a plan – to work with the youth & to show them how powerful music & the arts are in this life.

Growing up, music was a superpower for us. We worked on it everyday & music quickly became an integral part of our lives. Because of music, my brother & I have toured the country, played in front of thousands, connected with amazing people & signed numerous record deals.

Learning & having music available at a young age gave us the ability to turn what we love into our careers. We want to help ensure more kids get that opportunity.

So… In 2016, before an acoustic show in Club Madrid at Sunset Station, we hosted 12 kids from a nearby Boys & Girls Club. We created a fun & safe experience, where they could come & learn some music, draw & paint colored guitars, walk around our stage area & then go eat at the buffet.

The kids got a feel for what being a musician is like & they had a very memorable experience.

And, just like that, Life By Music went from being just a saying, to a full blown 501c3 non profit organization.

Guitar Magic

As we started visiting more schools & youth centers – we wanted to create something to give the kids that included things like; how to communicate music, the exhilaration of chasing your dreams, expressing yourself & being a strong, caring human being.

This is how Guitar Magic was born. Our first official program for kids in kindergarten through 3rd grade.

With the help of two of 2 of my best friends, Nick & Justin Giordano, & my girlfriend, Jessi Rose, we created a music chord & coloring book. Each note is taught with a positive virtue & a cool animal.

The Guitar Magic characters were born!

  • Attitude Alligator
  • Bravery Bear
  • Compassionate Cow
  • Discipline duck
  • Equality Elephant
  • Friendship Frog
  • Gratitude Gorilla

As of today, we’ve given Guitar Magic Experiences to over 300 kids all over the country.

  • Canyon Elementary – Salt Lake City, UT
  • John & Judy Goolsby Elementary – Las Vegas, NV
  • Robert E. Lake Elementary – Las Vegas, NV
  • Kitty Ward Elementary – Las Vegas, NV
  • LIED Stem Academy – Las Vegas, NV
  • Boys & Girls Club of Southern Nevada – Las Vegas, NV
  • St. Cornelius School – Long Beach, CA
  • Lake View Elementary – Lakeside, CA
  • Dreaming Tree Daycare – Oswego, NY
  • Adam’s Place of Nevada – Las Vegas, NV

Adam's Place

How do we reach more kids?
Where are music & the arts missing?
How do we get instruments into more people’s hands?
How do we get them excited to express themselves through music?

As I sought out answers to these questions, I connected with an amazing non profit here in Vegas, Adam’s Place.

Adam’s Place is an organization that supports children, teens & families experiencing loss. They go into schools & work with kids that have gone through trauma & death. Life By Music has been able to partner with them for several events.

We have plans to help them build out their MusicU program. A fun & empowering curriculum that uses music as a tool to help kids cope through the grieving process. We will also create a complimentary training program for counselors, teachers, parents & volunteers; educating them on how to utilize music education in their own curriculums.