Bob Diehm serves as the Guitar Center Professional (GC Pro) Artist Relations/Account Manager for Las Vegas, NV. His responsibilities include being the sales and service arm of Guitar Center for commercial customers in Las Vegas and beyond, including casino/hotel groups, performance venues, large houses of worship, UNLV/CCSD/other educational entities, artist residencies, etc., and to be the partner for the entertainment/artist community in Las Vegas for Guitar Center. Bob currently has 3400 customers on his roster including over 1900 from the artist/entertainment industry sector.

Bob has his B.A. in Music Theory from NNU in Nampa, Idaho, and a Masters in Music Composition/Theory from the University of Portland in Portland, Oregon, where he served as an adjunct instructor while getting his degree. Bob’s career has included years as a touring/recording artist (much of that in partnership with his wife, Lisa, who is a terrific vocalist/keyboardist), songwriter, recording producer (including nearly a decade in Nashville), positions as worship/tech lead at several houses of worship, and for the past 8 years at his current position with GC Pro.

Bob has always had a passion and sought opportunities to be involved with organizations and individuals who have goals to enable others, especially young people, to find success and fulfillment through the avenues of the arts. Life By Music is an amazing example of this kind of missional, purposeful adventure, bringing joy and opportunity to those around us who need those touches of love and lifting through music. Life By Music endeavors to be the hands, feet, and heart that reaches out and puts kids in partnership with their creative selves. Who wouldn’t be jazzed to be a part of that? Right?

Bob is married to Lisa, and has two sons, Sage and Cortland (who, by the way, are named after fly rods). Bob grew up in Idaho and loves the outdoors, especially having a life-long love affair with fly fishing for trout!